Hi, I'm Ernest. I'm writing at this personal site about my work as a creative director and co-founder of bookabook.id, a personalized children book publishing company based in Jakarta, Indonesia, that I run together with my wife; my responsibility as a director of STMIK WIT, a university in Cirebon, Indonesia; and my grand adventure as a husband and father of two children. This site also serves as a thinking journal, something to help me understand better about myself, and, hopefully can somehow help you, too, in some secret ways.